New Skinny Tan Marketing Campaign
Skinny Tan has embarked on an extensive UK marketing campaign showcasing the much-loved hero products Tan & Tone Wonder Serum and Tan & Tone Oil.
Since the launch in 2019, Tan & Tone Wonder Serum and Tan & Tone Oil have become best-sellers. The long-lasting and natural looking results have created a large fanbase in the UK and elsewhere.
The brand is now embarking on a new marketing campaign called "The tan your skin deserve" that can be seen across Facebook, Instagram, TikTok, YouTube and Google via influencer activity and paid advertising. There will also be retailer activation.
The Product Focus
Tan & Tone Wonder Serum
The lightweight Serum goes on smoothly for an instant silky finish that develops a flawless lasting medium-dark tan in 6-8 hours. Best suited for experienced tanners.
- Natural Ingredients: The formula contains plumping Co-Enzyme Q10, soothing Vitamin E and hydrating Hyaluronic Acid for luminous looking results.
- Lightweight Luxury: The serum applies smoothly for an instant silky finish that develops a flawless lasting and streak-free medium-dark tan in 6-8 hours.
- Skin Blurring: Thanks to a stunning iridescent guide colour (allows to see where the tan has been applied), redness and imperfections are instantly blurred to leave skin glowing with radiance.
- Long-lasting: Lasts up to 10 days!*
Tan & Tone Oil
The Oil is sprayed directly onto the skin. No rinse needed, it just has to dry before getting dressed. Perfect for people new to tanning.
- Natural Ingredients: Packed with firming poppyseed, calming and brightening Blackberry juice and hydrating coconut oil. It nourishes and firms the skin, locking in long-lasting hydration.
- Quick and easy to use: Simply spritz, glow and go! No need to rinse needed. The tan gradually develop into a long-lasting natural colour.
- Long-lasting: Enjoy a gorgeous glow for up to 2 weeks! This is one of our most natural looking long-lasting tans.
- Skin Firming: Firming extracts poppyseed and blackberry help improve elasticity and blur the appearance of uneven skin tone.
Skinny Tan is available on/in Skinny Tan, Amazon, Boots, Superdrug, Tesco, ASDA, Morrisons, Sainsbury's and international etailers/retailers.
* In an independent consumer study of 50 women after 10 days and 2 product applications in February 2019 4/5 said Wonder Serum lasted for 10 days and faded without being patchy
