We are focused on delivering profitable growth, rather than aggressive net sales growth, through focusing on high-performance problem-solving solution-led brands.
Although net sales growth remains an important financial deliverable, our number one focus & priority is improving the profitability.
Over the next few years, we will focus our resources on developing brands and categories that can command higher retail prices, engender strong consumer loyalty and stronger margins by delivering highly efficacious problem-solving solutions.
Brand Development
Description
Focus on brands and products that engender high levels of consumer loyalty and reflect the redefined company purpose of focusing on high-performance problem-solving solution led brands.
Our immediate priorities
– M&A portfolio strategy & positioning – Focus, Nurture, Harvest
– Profitability & productivity
– Advertising & promotion
– NPD & customer insights – proprietary technology and/or clear USP or POD
Brand Reach
Description
In today’s society we need to ensure that our customers can buy our products wherever and whenever they want. To do this we need an omnichannel distribution approach.
Our immediate priorities
– Omnichannel: offline & online
– International
– DTC
Environmental & Societal Responsibility
Description
We aspire to be a leader in beauty sustainability and are committed to the journey to make a real difference. We take our role as an employer, and in society in general, seriously.
Our immediate priorities
– Sustainability pledge - 78% of the SKUs are recyclable and use either reusable or bio-sourced plastic and packaging. Target 100% by 2025
– Employee development