Born in 1987, Fish Soho is a professional-grade, high-performance hair care and styling range straight out of Soho, London.
Right at the heart of the British style revolution, Fish Soho gives you the freedom to discover your own distinctive/authentic style with confidence.
The brand has three main collections. Original, which has products to suit every hair type and style; Super Hold, which offers tough performing products which won’t let you (or your style!) down; and Volume - a top styling range developed with fine hair in-mind.
It is Boots’ number 3 men’s styling brand, but is also available in Waitrose, Amazon and other e-tailers.