New Skinny Tan Wonder Serum Campaign
Skinny Tan has embarked on an extensive UK marketing campaign showcasing our much-loved hero product Wonder Serum.
Since its launch in 2019, Wonder Serum has become one of our most loved products. Its luxurious texture, skin benefits and natural looking results have created a large fanbase in the UK and elsewhere.
This is why it was a natural choice for playing the leading role in our new marketing campaign that can be seen across social, press and retail. The main objectives of the new campaign are to:
- Further strengthen Skinny Tan's premium positioning
- Convey Skinny Tan's strong skin care credentials
- Bring new consumers to the category and to Skinny Tan
The Product Range
Tan & Tone Wonder Serum
The lightweight Serum goes on smoothly for an instant silky finish that develops a flawless lasting medium-dark tan in 6-8 hours. It contains Q10, Vitamin E and Hyaluronic Acid to give the skin an extra boost.
Tan & Tone Wonder Serum Express
The Serum is applied and rinsed off in the shower once the chosen shade of the tan. It contains Q10, Vitamin E and Aloe Vera.
Tan & Tone Wonder Serum Gradual Tanner
The Gradual Tanner is applied as a body lotion and is left to develop for 6-8 hours before showering. It contains Q10, Vitamin E and Aloe Vera to give the skin an extra boost.
Tan & Tone Wonder Drops
The Drops are mixed with any moisturiser and develop a glow within 6-8 hours. The formulation contains Hyaluronic Acid, Aloe Vera and Coconut Water.
Tan & Tone Oil
The Oil is sprayed directly onto the skin. No rinse needed, it just has to dry before getting dressed. It contains Poppyseed, Blackberry Juice and Coconut Oil.
Wonder Serum is available on/in Skinny Tan, Amazon, Boots, Superdrug, Waitrose and Sainsbury's.
