Skinny Tan Own Your Glow Campaign
After a very successful omnichannel campaign supporting the new listings for our best-selling gradual tanning lotion Body Glow, Skinny Tan is now embarking on a new campaign called "Own Your Glow".
The campaign features our hero Whips and Mousses and celebrates individuality and the power of personalisation. Whether its a subtle sun-kissed glow or a deep, bronzed radiance, our collection of Mousses and Whips has the perfect match.
The campaign aims to acquire new customers by showcasing Skinny Tan's skincare benefits and easily customisable products.
The messaging evolves around common self-tanning pain-points and the much-loved Skinny Tan product features: natural looking even tans, easy application, skin-loving ingredients and beautiful fragrances.
The campaign is being activated across PR, influencer programmes, Facebook, Instagram, TikTok and YouTube.
The Products
All mousses and whips are free from drying alcohol, have lovely fragrances and are vegan.
Self Tanning Mousse
The Mousse develops into a natural looking tan that can be layered for an even darker colour. The formula is infused with hydrating Aloe Vera and skin conditioning Guarana Seed Extract.
Self Tanning 1 Hour Express Mousse
The 1 Hour Express Mousse takes one hour to achieve a light glow, 3 hours for a medium tan and 4-6 hours for a dark bronze. The mousse contains Guarana Extract, Aloe Vera and Coconut Water.
Self Tanning Whip
The easy-to-use Whip has a cooling effect and develops into a natural glow in 6-8 hours. Formulated with skin-loving ingredients Hyaluronic Acid, Vitamin E and antioxidant super-food extracts Chia Seed Oil, Kale, Blueberry.
Clear Self-tanning Mousse
This guide-colour-free self-tan Mousse provides a gorgeous glow alongside an intense shot of hydration. Long-lasting, the formula is enriched with Hyaluronic Acid, Vitamin B5 and Aloe Vera.
Skinny Tan is sold in most retailers/etailers in the UK, skinnytan.co.uk, South Africa, Australia, USA, Ireland and other retailers in Europe.
