PETA Animal Test-Free Certified Brands
We are very proud to announce that all brands (not yet the brands acquired through the InnovaDerma merger) have been certified as "Animal-Test Free" by PETA. Given how important cruelty-free products are for most consumers, we will roll out the communication across consumer touchpoints from September onwards.
In addition to the Animal Test-Free certification, five of our brands, The Solution, Dr Salts+, Kind Natured, SenSpa and Happy Naturals have also been certified as vegan.
Most of our other products are vegan too, but if a couple of products are non-vegan we cannot certify a whole brand. This is for example the case with Super Facialist which is 99% vegan but beeswax is used in the face mask.
All former InnovaDerma brands, Skinny Tan, Nuthing, Charles+Lee and Roots, are 100% vegan but not yet certified by PETA.
About PETA
The People for the Ethical Treatment of Animals (PETA) Foundation is a global charity dedicated to establishing and protecting the rights of all animals.
Like humans, other animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for experimentation, food, clothing, entertainment or any other reason. PETA and our affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.
PETA works through public education, research, legislation, special events, celebrity involvement and protest campaigns. PETA believes in non-violence and does not advocate or support actions in which anyone, human or non-human, is harmed. PETA is a charitable organisation that works to educate the public about the horrors of cruelty to animals through peaceful means.
