New MR. Brand Awareness Campaign

MR. offers a range of high-performance products to combat the challenges of thinning hair. Specially developed with thickening System-PPX™ complex to thicken, disguise and style hair, and helps to leave it stronger, hydrated and more resistant to breakage.

All of the products are PETA Cruelty Free and many are also Vegan Friendly.

Many men (and women) are suffering from thinning hair. To make more people aware of the amazing results MR. can deliver, we have embarked on an awareness campaign called We've got you covered across TikTok, Facebook & Instagram.

The main campaign pillars are:

• Showcasing product efficacy and benefits.
• Educating potential customers on the product application process through detailed before-and-after images and videos.
  
• Highlighting the product's efficacy across diverse hair types and demographics to appeal to a wide audience.

The campaign messaging evolves around the multitude of problems MR. addresses:

• Planning a trip to Turkey for a hair transplant? Save your airfare, We've got you covered!
• Frustrated with thinning edges? We've got you covered!
  
• Worried about a receding hairline? We've got you covered!

The MR. range has three parts to its regime: Thicken, Disguise & Style.

Thicken

Thickening 2 in 1 Shampoo & Conditioner

The 2-in-1 Shampoo and Conditioner helps remove product buildup, cleanses, and helps revitalize weak roots. It contains the Thickening Complex System-PPX™, Green Tea extract to help support healthy hair, Procapil® to help boost hair vitality and quality, and Volumising Peptide to help nourish and thicken the shaft.

Anti-dandruff Thickening 2 in 1 Shampoo & Conditioner

The 2 in 1 Anti-dandruff Shampoo and Conditioner removes product build up, cleanses and delivers intense hydration in addition to preventing dandruff. Contains System-PPX™, DHT blocker Green Tea, Procapil® and Piroctone.

Root Boost Treatment

The Root Boost Treatment protects against hair breakage and helps promote hair regrowth. Contains the Thickening Complex System-PPX™, Caffeine, Green Tea extract to help support healthy hair, Procapil® to help boost hair vitality and quality, Volumising Peptide to help nourish and thicken the shaft.

Disguise

Thickening Disguise Spray

The Disguise Spray adds colour to the scalp blending seamlessly with your natural hair colour to instantly conceal thinning or receding areas. Contains System-PPX™ and DHT blocker Green Tea. Available in four different shades including the latest addition light brown.

Keratin Hair Fibres

The hair fibres are statically charged natural keratin fibres that add density, blending seamlessly with your existing hair to instantly conceal and cover thinning or receding areas. Contains the Thickening Complex System-PPX™, Green Tea extract to help support healthy hair and Volumising Peptide to help nourish and thicken the shaft. Available in four different shades: light brown, medium brown, dark brown and black.

Style

Style Paste

The Style Paste has been specifically developed for thinning hair. A lightweight, smooth paste that will tame unruly hair while adding texture and definition to your style. Its unique styling system combines microcrystalline waxes with rejuvenating amino acids. Contains System-PPX™, DHT blocker Green Tea and Provitamin B5.

Fibre Hold Fix Spray

The Fibre Hold Fix Spray secures the Hair Fibres and Disguise Spray and helps thicken, texturise and fix styles. Contains the Thickening Complex System-PPX™, Green Tea extract to help support healthy hair and Volumising Peptide to help nourish and thicken the shaft.

The range is currently transitioning from the name MR. Jamie Stevens to MR. Expert Solutions and can be found on Amazon, in/on Boots and international retailers/etailers.