Skinny Tan Goes Big in the US
Brand Architekts has appointed heavy-weight beauty expert The PCA Group to grow Skinny Tan's omnichannel footprint in the US, the biggest self-tanning product market in the world.
A pivotal milestone on Skinny Tan's global expansion journey has been achieved, finding a strong omnichannel partner for the US market.
With its impressive US and International presence, The PCA Group more than ticks all the important boxes.
With $386 Million (2021), the US is the largest self-tan product market in the world*. The focus for 2023 is to further grow the already existing D2C and Amazon business and wait with the retail expansion until 2024.
Quentin Higham, CEO of Brand Architekts, enthuses:
"We are delighted to appoint PCA as our exclusive US distributor. This is a key strategic appointment and reflects our need to outsource the offline and online management of our brands to resident and proven experts outside the UK. By appointing PCA we will be able to capitalise on their experience in building brands on Amazon; DTC and offline, whilst at the same time driving the net margin contribution for Brand Architekts"
Dario Picardi, The PCA Group's Senior Vice President Business Development, adds:
"We are excited to start this journey with Brand Architekts! Self-tanning in the US market is growing year over year, and having the privilege of representing a winning brand like Skinny Tan, will definitely allow PCA to gain an interesting market share and position Skinny Tan among the leaders of the US category”
About The PCA Group
The PCA Group of Companies is a fully vertically integrated, tech-enabled, and truly omnichannel global distribution company for the worldwide beauty and wellness sector.
Led by the founding family for over 30 years, their 1500-person team supports omnichannel distribution to 150+ countries. Their services include licensing, investing, digital marketing, logistics, and fulfillment.
Each of their subsidiary companies have their own distinct leadership, business direction, and separate financial structures. These include 3OVO Logistics, The Premier Group, Perfume Worldwide, Patina Brands, Sela New York, and others.
* Global Newswire June 2022
